Sai Baba Nag Champa, enjoyed by millions, is the most popular Indian incense in the world. For many people, when they think of incense, they think of Nag Champa. This is authentic Sai Baba Nag Champa, made by Shrinivas Sugandhalaya. Nag Champa is a hand-rolled blend of flowers, spices, and resins, and each stick burns for about 45 minutes. The natural ingredients, herbs, resins and masala are blended to perfection to create a soothing aroma. This aromatic incense with its sweet, yet earthy fragrance will enhance any mood or environment.